Alex Kennedy is the Global Head of Partnership Strategy and Operations at Twitter. She is responsible for developing the Global Content Partnership strategy that both enables sustainable revenue growth and enhancement of the user experience on the platform. Alex is an executive advisor to Twitter Women, a business resource group focused on building community for women at Twitter.
Prior to Twitter, Alex served as Chief of Staff to the Chief Digital Officer at Under Armour (UA) with a focus on Corporate and Digital Strategy. Over the course of nine years, Alex served in numerous leadership positions to shape how UA approached their digital strategy, which included the acquisition and integration of three tech companies – MapMyFitness, MyFitnessPal, and Endomondo.
Prior to Under Armour, Alex was the Director of Seminar Series at Business Today (BT) and was responsible for managing BT’s relationships with corporate sponsors and raising capital to support the organizations programming.
Alex has been a speaker and thought leader at various conferences and events including AdWeek, Princeton University, Black in Tech among others and has led multiple celebrity panel discussions as part of industry promotional tours.
Alex is a graduate of Princeton University and a proud native of Washington, DC. She currently resides in Oakland, California with her husband and dog-son Kofi.