Alex Kennedy serves as a Director on Twitter’s Client Services team focused on Retail and Travel brands. In this role, she leads a commercial team responsible for advising clients on how best to utilize the platform to reach their target consumer and achieve their business objectives. Previously, Alex was the Global Head of Partnership Strategy and Operations at Twitter. In that role she was responsible for the development of the Global Content Partnership strategy that both enabled sustainable revenue growth and enhancement of the user experience on the platform. Alex additionally serves as an executive advisor to Twitter Women, a business resource group focused on building community for women at Twitter.
Prior to Twitter, Alex served as Chief of Staff to the Chief Digital Officer at Under Armour (UA) with a focus on Corporate and Digital Strategy. Over the course of nine years, Alex served in numerous leadership positions to shape how UA approached their digital strategy, which included the $700M+ dollar acquisition and integration of three tech companies – MapMyFitness, MyFitnessPal, and Endomondo.
Alex is a nationally sought-after speaker and thought leader. She was a featured presenter at various conferences and events including AdWeek, Association of National Advertisers (ANA), Princeton University, Business Today, Black in Tech among others and has led multiple celebrity panel discussions as part of industry promotional tours.
Alex is a graduate of Princeton University and a proud native of Washington, DC. She currently resides in Oakland, California with her husband and dog-son Kofi.