We aspire to help students know themselves, know their options, and make informed decisions about their education and career goals early in life. Our overall objective is to build a generation of successful individuals who are confident, competent, and ready to realize the future they envision.

A national non-profit, American Student Assistance (ASA) has been pioneering solutions to help students for more than 60 years. Since 2018, we’ve been building a new digital ecosystem of platforms and partners that is revolutionizing the school-to-work journey for every kid in America, starting in middle school.